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An increasing number of studies link common personal care ingredients to a host of long-term health problems, some as serious as cancer and infertility.  In fact, scientists and activists have compiled a list of more than a dozen ingredients that are widely used in the beauty industry in Canada and have the potential to cause harm. This list, which contains endocrine disruptors and known carcinogens, includes lead acetate, silica, petrolatum, Resorcinol, phenol, carrageenan, talc, phenylenediamine, synthetic fragrance and formaldehyde.  However, there are not yet any studies on what the cumulative effects of layering dozens of different products, day after day, as a cocktail of chemicals will be. 

The vast majority of beauty products in the marketplace today are made from synthetic chemicals, including many known toxins and cancer causing carcinogens.  Even products posing to be ‘natural’ or ‘organic’ often only contain traces of natural or organic content.  

"We are deeply disappointed and frustrated by companies in the ‘natural’ personal care space who continue to trick consumers through misleading packaging, branding and label call-outs on products that are not natural in formulation, let alone organic.", Founder Jamie MacLean

ORGANIC. SIMPLY BETTER FOR YOU.
What goes on your skin ultimately gets absorbed into your system. That's why we believe that you shouldn't put anything on your body that you wouldn't potentially consume, and for us that means food-grade, certified organic ingredients and nothing more.

What is the difference between organic and non-organic?
While there is no internationally agreed definition of organic, it’s largely understood to refer to foods or ingredients that are grown without the use of artificial fertilisers, pesticides or other chemicals - and meat taken from animals that have not been given antibiotics or growth hormones. Essentially, for foods to be labelled organic, at least 95% of the ingredients must come from naturally produced plants and animals.  On the other hand, non-organic food is often grown in ways that are harmful to the environment.  They leave toxic chemicals in the food and compromise the food’s overall nutrient status.

What are the benefits of using products with organic ingredients?
The nutritional content of organically grown plants is much higher than in non-organic.  In particular, there are significantly more antioxidants and polyphemolics - the building blocks of optimum health, which can help prevent so many diseases including diabetes, cardiovascular disease, cancer, neurodegenerative diseases and more.

In the most comprehensive scientific analysis to date, research found that switching to organic fruit and vegetables could give the same benefits as adding one or two portions of the recommended "five a day" into a person's daily diet.  The team, led by Prof Carlo Leifert at Newcastle University concluded that there are "statistically significant, meaningful" differences, with a range of antioxidants being "substantially higher" – between 19% and 69% – in organic food. As a result it’s the first study of this kind to fully demonstrate clear and wide-ranging differences between organic and conventional fruits, vegetables and grains.

ORGANIC.  BETTER FOR THE EARTH.
Because the ingredients in the products we carry support organic agriculture and are sourced from organic farmers, you can rest assured that no pesticides or herbicides are being used, and that sound land stewardship is always taking place.

According to the Soil Association, the UK's largest organic organisation, 500 different chemicals are routinely used in conventional farming, with experts currently estimating that it can take between seven to ten years to banish toxins from our body.  There’s no doubt that production methods affect the quality of the plants produced. Pesticide residues (four times higher in non-organic foods) is something we don’t want in our system. If they kill insects and other pests, they do the same to intestinal flora and the delicate balance of good bacteria needed for a healthy digestive system.  Heavy metals are also more prevalent in non-organic ingredients including cadium, which remains in the bloodstream and has direct links with many inflammatory diseases such as cancer.

A 360° APPROACH
All of our brands we carry offer packaging that is made with post-consumer recycled content. All of our products are cruelty free and never tested on animals. Nearly all of our products are vegan (excluding those that contain beeswax), and manufacturing facilities use as much renewable energy as possible, some brands even go so far as to store their products in a local underground warehouse that uses the earth's natural ambient temperature and humidity to preserve and protect. Now that's sustainable!