A serum can be applied in the morning, at night or both. As the seasons change, so does the behaviour of our skin, so some serums are designed to combat very specific seasonal needs. The key is to get to know and understand the specific serum formula you have invested in. There is a vast array of unique serum blends out there in the form of ultra-targeting skin remedies. Some are appropriate for day time and some are designed to penetrate deep into the skin overnight, so it is important to tune into the specifics of the serum and follow the product directions carefully to maximize all of the beautiful benefits.
Step 2: Cleanse Your Face
Cleanse away toxins, make-up and dead skin cells by splashing your face with warm water and then lathering up with a good cleanser. The active ingredients in skin serums are attracted to dirt and dead skin, so for ultimate absorption, be sure to wash your face thoroughly before applying. Gently massage your cleanser in a circular motion over facial skin paying special attention to the spots you intend to target with the serum: the chin, around the eyes, between the brows, your forehead etc.. Rinse well with a warm washcloth allowing the warmth of the cloth to open up your pores for deeper cleansing.
Step 3: Moist Skin is Permeable Skin
Moist skin is 10 times more permeable than dry skin and will carry the ingredients deeper into the epidermis, so apply serum to damp skin after cleansing. Better yet, mist skin with an alcohol-free toner designed for your skin type to provide the perfect base for extended absorption of the serum.
Step 4: Apply Just a Few Drops
In the palm of your hand, mix 2-3 drops of serum (no more—a little goes a long way) and then apply to the target spots on your face, quickly blend using light strokes.
Step 5: Be Patient and Embrace Absorption
Give the serum three to five minutes to fully absorb before applying your moisturizer or sunscreen. The serum should disappear into skin. If there’s any residue, you’re probably applying too much or using a sub-par product. Well-formulated serums absorb quickly and disappear into your skin creating the perfect base for your moisturizer of choice.
Step 6: Don't Rinse Your Hands
With the residual still on your hands, don't you dare wash away that powerful plant concentrate. Those active and pricey ingredients are best used elsewhere too. At night time, run your fingers through your hair so that your locks drink up the surplus creating a deep hydrating hair treatment. In the morning, rub the leftover serum into the drier parts of your body such as cuticles, heels or elbows.
Step 7: Apply your Moisturizer
Face serums are not moisturizers, but rather its best friend! They compliment each other nicely and enhance each other's active ingredients. In the morning, you want to apply a moisturizer to banish dry skin and set the stage for makeup application. Nourished skin is key to a beautiful face – made up or makeup free! In the evening, give your face a good dose of a potent lotion and let the product’s powers penetrate and repair your skin as you sleep.